LA PERLA

AT A GLANCE
La Perla is a lingerie and beachwear brand synonymous with Italian luxury.
For over 50 years, La Perla has followed the evolution of the female body through different fashions, trends and moods, while passionately honoring its tradition of hand crafted Italian corsetry.
It has evolved into a true luxury brand with boutiques in the most fashionable shopping districts all over the world.

A STRONG LUXURY BRAND
Luxury lifestyle lingerie brand
Strong brand identity and positioning
High Quality and Tailoring standards
Made In Italy

THE ORIGINS
Ada Masotti, a woman full of talent and courage, in 1954 gave birth to her dream: an atelier of corsetry in the name of the best Italian tradition.
Her skillful hands knew how to create small works of art to enhance the feminine beauty.
This experience is one of the values of La Perla today.

BOLOGNA, AN ANCIENT TOWN
Bologna is the Italian town where La Perla is born: a fascinating place, rich in artistic masterpieces, famous for its arcades and the ancient towers.
Bologna hosted for four centuries a solid tradition of silk factories and textile manufacturers which had given rise to refined laboratories of feminine corsetry.
Ada Masotti was trained in the best city atelier becoming a skilled corset maker. Thanks to this training, she laid down the foundations of that unique know-how that is still today an integral part of the La Perla philosophy.

LA PERLA, A NAME FULL OF PROMISES
To choose the name of her brand new laboratory Ada Masotti was inspired by a box lined in red velvet in which she presented her creations as if they were jewels.
She chose the name of the most feminine and harmonious gem: the pearl.

TODAY
As of June 2013, the company is part of the Pacific Global Management Group, a global talent management company headquartered in London, active in the model and celebrities’ management, music and events business through Elite World and Gold Typhoon. Under the new ownership, the company is embarking on an exciting phase of development with a new strategy aimed at leveraging its existing positioning as a top brand to evolve into a true luxury brand.

LA PERLA COLLECTIONS
La Perla for nearly 60 years has followed the evolution of the female body through different fashions and trends becoming the lingerie and beachwear brand synonymous with “Made in Italy” luxury.
It offers a wide array of collections that range from lingerie to nightwear, from beachwear to fragrances and hosiery, dedicated to a refined and sensual woman who aims at expressing and underlining her femininity in a self-confident, sophisticated and elegant way.

LA PERLA BOUTIQUES
As well as being present in the best department stores and specialized shops, La Perla sells its collections through a selected network of flagship boutiques and shops in shop which are located at the heart of the most important fashion streets of the world.
The company's new direction is also based on a change of image for its retail arm. The new design for the La Perla boutiques is the result of the work of architect Roberto Baciocchi, founder of the internationally renowned architectural studio with its headquarters in Arezzo, Italy.

LA PERLA CAREER
If you are interested in a career with LA PERLA, please see the more position descriptions on 51job website.

LA PERLA

一览
La Perla是亵服和泳裝品牌的代名词，意大利朴素。
50多年来， La Perla经过差异的时兴，潮流和心境演化了女性的身体，同时豪情地相沿了意大利手工制造緊身衣的传傳统。
它已演化成一个真正的朴素品牌，在最时拥擁的购物区擁有普及天下各地的佳构店。

一个强朴素品牌
朴素生活方法的亵服品牌
强盛的品牌笼统和定位
高品格和裁剪规范
意大利制造

探源
Ada Masotti ，一个弥漫才梦夢和勇气的女人，她的梦想在1954年降生了：以最好的意大利传统为名义的紧身衣事故室。
她愚钝的手知道怎样发明小型的艺术佳构，选拔女性之美。
这方面的阅历是La Perla的本日的代价之一。
博洛尼亚，一个新鲜的小镇
博洛尼亚是意大利小镇，是La Perla降生的中央：一个诱人的中央，富产艺术佳构，有著名的拱廊和新鲜的塔楼。<绸綢r>博洛尼亚拥有四个世纪的丝绸工厂和紡织品制造商的结实的傳统，这孕育了风雅的女性胸衣实行室。
Ada Masotti在最好的都市事故室失掉培训成为一个熟练的紧身胸衣制造者。由于这种培训，她提煉出的共同工艺，依旧是本日的La Perla的理念的一个构成局部。

LA PERLA ，这个名字弥漫盼望
要选择她的全新實验室的名字, Ada Masotti的靈感来自一个内衬赤色天鹅绒的盒子，从这个盒子中，她提炼出了她的作品，就宛如它们是珠宝。
她选择了最有女人味的和最圆潤的宝石的名字：珍珠。

本日
直至2013年6月，该公司成为Pacifi团團 Global Management集团成员。P团團cific Global Management集风風是总部设在伦敦的环球人才操持公司，经过經营精英模特和金牌大風公司，生动于模特和明星的操持，音乐和赛事范围。Pacific Global Management集團运用La Perla 现有定位,正在将其打形成为一个顶级品牌，一个真正的朴素品品牌。随着这个新的战略，La Perla 正进入一个令人激动的新的生长阶段。

La Perla 来來品系列
在近60年，La Perla不停在经过差异的时兴和盛行来依照女性身体的演化，成爲了亵服和泳装品牌的代名词， “意大利制造”的朴素品。
La Perla 的产品系列为风雅性感的女性而方案制造，产品范围普及，从亵服到寝衣，从泳装到香水和針织品，用一种自大，成熟和优雅的方法表达和夸张她的女人味。

LA PERLA佳构店
除了出现于最好的百货店和专卖店， La Perla的经过選定位于天下上最紧张的时兴街道的中心位置的旗舰佳构店和店中店商店的网络来贩卖它的産品系列。
公司的新的生长方向也是基于批发局部的笼统的變化。对付La Perla的佳构店的新设計是构筑师Roberto Baciocchi的作品 ，Roberto Baciocchi 是总部设在意大利阿雷佐的国际着名的构筑方案事故室的創始人。

LA PERLA事故机遇
要是您有志于在LA PERLA集团生长您的的職业生活，请经过www.51job.com欣赏集团在中国的事故机遇,并经过电子信箱[email protected]与我們取得接洽。

LA PERLA DIGITAL IDENTITY
LA PERLA的相关主页
www.laperla.com
Facebook: www.facebook.com/laperlaofficialsite
Instagram: www.instagram.com/llaperlalingerie
Pinterest: www.lpinterest.com/laperlalingerie
YouTube: www.youtube.com/laperlalingerie
Twitter: www.twitter.com/laperlalingerie